Stone Island, the powerhouse brand, have unveiled their SS24 campaign, alongside a new manifesto: “The Compass Inside”. The campaign features 16 members of the Stone Island community, including actor Jason Statham, producer and musician Dave, tennis player Henry Searle, and rapper Tricky. Each star is asked ten questions set by curator and cultural critic Hans Ulrich Obrist of the Serpentine Gallery, and all are shot be acclaimed photographer David Sims. The Stone Island visuals for its SS24 campaign feature some of the brand’s most innovative pieces to date.

Robert Triefus, CEO of Stone Island said: “Our vision for Stone Island is expressed in ‘The Compass Inside’, establishing our core values in a tangible way. Relentless innovation, self-reliance, solidarity and material obsession are the cardinal directions of our compass. We design for the real world, and so our new creative features notable figures from the global Stone Island family”.