FOR SPRING SUMMER 2025 THE GREATER MANCHESTER BASED CLOTHING LABEL REPRESENT JUST LAUNCHED ITS FIRST EVER WOMENSWEAR COLLECTION, APPOINTING TONI PURDIE AS ITS HEAD OF WOMENSWEAR. 

WHEN DESIGNING THE WOMEN’S SPECIFIC SILHOUETTES, FOCUS WAS CENTRED AROUND PROPORTION PLAY. TAKING THE MEN’S FITS AS A STARTING POINT BUT FUNNELLING THEM THROUGH A WOMEN’S LENS. A KEY CONSIDERATION WAS ENSURING THAT THE PIECES CELEBRATED THE FEMALE FORM WHILE MAINTAINING THE AUTHENTIC, OVERSIZED STREETWEAR AESTHETIC THAT THE BRAND IS KNOWN FOR. STREETWEAR TRADITIONALLY FEATURES BOXY, OVERSIZED SHAPES, BUT FOR WOMEN, AN AIM TO BALANCE THE SLIGHTLY MORE DEFINED WAISTLINES AND FEMININE CUTS, WITHOUT COMPROMISING ON THE STREET-READY LOOK. THIS MEANT REFINING THE LENGTH OF HOODIES, SWEATSHIRTS, AND JACKETS TO OFFER A MORE FLATTERING DRAPE.

FABRICS AND MATERIALS USED ARE SUSTAINABLE, SOFT-TOUCH, LIGHTWEIGHT, BREATHABLE THAT MOVE WITH THE BODY. ULTIMATELY THE GOAL WAS TO CREATE A COLLECTION THAT FEELS POWERFUL AND AUTHENTIC TO THE REP DNA. THIS NEW COLLECTION EMBRACES THE ENERGY, CREATIVITY, AND REBELLIOUS EDGE OF REPRESENT HERITAGE. IT IS TAILORED TO FIT AND CELEBRATE WOMEN’S BODIES, WHILE STAYING TRUE TO THE BRAND’S ROOTS OF AUTHENTICITY AND INNOVATION.