THE CRAFT SPRING SUMMER 2025. A COLLECTION SHAPED BY THE IDEA OF MODERN ALCHEMY. AN INCANTATION TO INDIVIDUALITY, THE CRAFT PROPOSES A WARDROBE FOR THE FUTURE, AND THE GANNI GIRL HOLDS THE MAGIC FORMULA. THE SHOW BROUGHT GANNI TO PARIS FASHION WEEK FOR THE FIRST TIME, STRIKING A BALANCE BETWEEN ITS SIGNATURE SCANDINAVIAN STYLE AND PARISIAN SOPHISTICATION. THE COLLECTION REIMAGINED GANNI’S GREATEST HITS WHILE INTRODUCING NEW, TAILORED TWISTS. THE ICONIC PETER PAN COLLAR MADE A RETURN, THIS TIME AS A PLAYFUL NECKERCHIEF ON VARIOUS LOOKS, AND AS AN OVERSIZED DETAIL ON A SLEEK BLACK BOMBER. LEOPARD PRINT, A FAVORITE MOTIF OF THE BRAND, WAS REINTERPRETED INTO SMART SUITS FEATURING PENCIL SKIRTS AND ZIP-UP JACKETS, AS WELL AS A BUBBLE-SKIRT MINIDRESS PAIRED WITH MATCHING BOOTS. 

“WE WANTED TO CHANNEL THE GANNI WOMAN’S INTUITIVE CONFIDENCE AND DYNAMIC ENERGY—SOMEONE WHO IS TUNED IN. THIS COLLECTION IS ABOUT COURAGE, EMPOWERMENT, AND CONNECTION, PUSHING OUR BOUNDARIES ACROSS BOTH DESIGN AND INNOVATION. MY HEART BEATS THE MOST FOR RESPONSIBLE FABRICATIONS, AND OUR FABRICS OF THE FUTURE PROGRAM FEELS LIKE MAGIC.” DITTE REFFSTRUP, CREATIVE DIRECTOR, GANNI