DANIEL LEE’S FOURTH COLLECTION FOR BURBERRY MARKED A SIGNIFICANT SHIFT IN TONE, OFFERING A MORE GROUNDED, WEARABLE VISION WHILE STILL MAINTAINING THE HOUSE’S HALLMARK OF BRITISH ELEGANCE. HELD AT LONDON’S NATIONAL THEATRE, THE SHOW TOOK PLACE IN A MODEST, BRUTALIST SETTING, A CONTRAST TO PREVIOUS EXTRAVAGANT VENUES. THE STREAMLINED SPACE MATCHED THE COLLECTION’S PRACTICAL FOCUS, WHERE LEE MOVED AWAY FROM PLAYFUL, WHIMSICAL DETAILS SUCH AS THE DUCK HATS AND HOT WATER BOTTLES OF PREVIOUS SEASONS, TOWARD A SHARPER, MORE REFINED APPROACH. 

FOR MEN, FIELD JACKETS, HALF-ZIPS, AND TECHNICAL PANTS IN VARIOUS CHECK PATTERNS OFFERED A MODERN TWIST ON TRADITIONAL BRITISH STYLE. 

IN ALL, THE SS25 COLLECTION WAS A REFINED, ELEGANT, AND FORWARD-LOOKING OFFERING THAT STAYED TRUE TO BURBERRY’S ROOTS WHILE SIGNALLING A NEW DIRECTION UNDER LEE’S CREATIVE VISION. THE COLLECTION’S MIX OF PRACTICALITY, HERITAGE, AND SUBTLE LUXURY UNDERSCORED THE BRAND’S EVOLVING IDENTITY, HINTING AT A BRIGHT FUTURE AHEAD.