AMIRI
MEN’S READY TO WEAR
FOR SPRING SUMMER 2024, THE AMIRI AESTHETIC FEATURES A SOULFUL COLOUR PALETTE OF RICH CHAMPAGNE, BLACK, DEEP YELLOW AND FOREST GREEN, CREATING A FREE-SPIRITED RHYTHM ACROSS TACTILE, SOPHISTICATED TEXTURES. THE IMAGERY EVOKES THE VIBE OF LA’S UNDERGROUND JAZZ BARS WITH MID-CENTURY CHAMPAGNE GLASSES AND CIGARETTE SMOKE ILLUSTRATIONS, WHILE RELAXED SILHOUETTES SET A CONTEMPORARY TEMPO.
THE COLLECTION INCLUDES FAUX FUR OUTERWEAR, LAYERED SHIRTING, AND A REIMAGINED TRADITIONAL BASEBALL SHIRT IN BANDANA JACQUARD DENIM. KEY HOUSE EMBLEMS LIKE BANDANA, TIE-DYE, PAISLEY, STAR, AND HOUNDSTOOTH ARE COMBINED WITH ARTISAN TOUCHES INCLUDING 3D KNITTED POLKA DOTS AND TROMPE L’OEIL BLEACHED OUT STRIPES.
THROUGHOUT THE COLLECTION, DECONSTRUCTED WORKWEAR AND VOLUMINOUS DENIM SILHOUETTES ARE HIGHLIGHTED, REFLECTING A VINTAGE SENSIBILITY WITH TREATED AND DISTRESSED FINISHES, CUSTOMIZED WITH INDIVIDUAL FLOURISHES. THE MA RUNNER, A NEW ICON, IS AN EXAGGERATED TAKE ON 90S RUNNING SHOES, BLENDING TECHNICAL DETAILS WITH EVERYDAY SOPHISTICATION.